Katarina Muska
Katarina Muska is an accomplished account manager with over a decade of experience in sales, business development, and customer engagement within the industrial distribution and power transmission sector. Currently serving as a Key Account Manager at BSC Industries, she plays a pivotal role in managing strategic client relationships, identifying growth opportunities, and delivering tailored solutions for industrial clients across New England. Her work is centered around fostering long-term partnerships and helping customers increase efficiency through expert guidance on material handling and industrial product solutions.
Prior to joining BSC Industries, Katarina spent nearly 11 years at Manning and Associates, where she oversaw more than 100 accounts and was instrumental in expanding the company’s presence throughout Vermont and Western Massachusetts. Known for her proactive and hands-on approach, Katarina also led internal operations, coached staff, and hosted educational workshops for clients. A graduate of New England College with a B.B.A. in Marketing and a minor in Sport and Recreation Management, she was a two-year captain of the Women’s Varsity Basketball team—an experience that honed her leadership and teamwork skills. She has also been recognized by organizations like P.O.W.E.R. and Hartford Women Leaders for her excellence and influence in the industry.
• New England College- B.B.A.
• Women's Varsity Basketball, New England College
• P.O.W.E.R.
• Hartford Women Leaders
What do you attribute your success to?
I attribute my success to hard work, perseverance, and continually pushing myself to grow—I started in inside sales, became an office manager, and now serve as a key account manager. Being raised in a hardworking family with parents who helped build my confidence and always told me to give 110%. I’m especially proud of the relationships I’ve grown with my clients over the years.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is, “You create your own success”—put your head down, work hard, and trust that the results will come with time and persistence.
What advice would you give to young women entering your industry?
My advice to young women entering a male-dominated industry is to lead with confidence, never be timid, and trust in your ability to grow—this field is incredibly rewarding for those who are self-motivated and unafraid to take up space.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in manufacturing right now is managing supply and demand with extended lead times and navigating the impact of tariffs, which continue to affect pricing and product availability.
What values are most important to you in your work and personal life?
The most important value to me is treating everyone with respect and fairness, regardless of the size of their company, because everyone faces challenges, and my job is to understand and help ease their pain points.