Jenn Arko
Jenn Arko is a Customer Service Leader specializing in continuous process improvement through CRM technology. Based in Tomball, Texas, she currently serves as Associate Director of Communication Technology at Sam Houston State University (SHSU), where she has been instrumental in implementing Salesforce, Marketing Cloud, and Education Cloud to enhance customer interactions and streamline enrollment services.
With a background spanning customer service management, operations, and fitness program leadership, Jenn brings a unique people-first mindset and strategic approach to driving engagement and supporting data-driven decision-making. Her experience includes roles as Associate Director of Innovation Engagement, Assistant Director of Enrollment Services, and Fitness Director for Toyota Headquarters.
Jenn holds a Bachelor’s degree in Kinesiology/Business Administration and a Master of Science at Sam Houston State University. Passionate about leadership, communication, and customer experience, she thrives in collaborative, fast-paced environments and is dedicated to keeping the customer at the center of every solution.
• Sam Houston State University - BA
• Sam Houston State University - MS
What do you attribute your success to?
I attribute my success to sticking to my morals and always striving to do what is right. No matter the situation, I’ve found that leading with integrity not only builds trust but also ensures long-term success. Staying true to my values has guided me through challenges and helped me make decisions that align with both my personal and professional principles.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is simple: don’t let anyone outwork you. Hard work and consistency can outlast almost any obstacle, and I’ve carried that mindset into every role I’ve had. No matter the challenge, I make sure to show up prepared, stay focused, and give my best effort every single day.
What advice would you give to young women entering your industry?
The advice I would give to young women entering this industry is that it will get easier. The learning curve may feel steep at first, but if you commit to going above and beyond—putting in the extra effort, asking questions, and seeking out opportunities to grow—you’ll gain confidence and find your rhythm.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges I face in this industry is simply not having enough time. There’s always more to do—more ways to innovate, improve processes, and support customers—than the hours in a day allow. Balancing priorities while still striving for excellence is an ongoing challenge, but it pushes me to work smarter and focus on what matters most.